• PR Team


1. What made you want to be a fashion designer? I grew up in a house and family of entrepreneurs, designers, artists and entertainers and I had no choice but to help my mom with her business growing up. I started making jewelry, cutting fabric, hand sewing at a young age. Then painting fabric and creating one of a kind pieces. I had registered at a fashion school and design after I graduated high school then ended up dropping out before my first session to take care of family. I never considered myself a fashion designer until many years later. I think now— I’m realizing its part of my DNA.... My bloodline. My Destiny.

2. What does fashion mean to you? Fashion is not my identity but the emotions, expressions and creativity put together that creates the Authentic you through the sphere of clothing. It’s Creating a thought and bringing it to life. It’s telling your story through the silhouette of a dress or the design of your shirt.

3. Do you draw from cultural influences? Absolutely. I grew up in a Polynesian Home. My parents were Samoan and living in Hawaii. I was exposed to diverse cultures and loved learning about them.My dad Falaniko Vitale was an  entertainer for over 40 years. He could dance, sing and play music — all different Polynesian cultural styles and languages. He exposed me to a realm of one of the best entertainers in Hawaii that ignited a fire and passion for Polynesia— the Pacific. I loved drawing and creating... so The costumes, colors and patterns would always  capture my eyes and i would always visualize what I saw and sketch out my thoughts or create what Inspired me.

4. Can you tell a little about your PR19 collection? Mauka and Makai. An adverb that describes facing the Mountain and Ocean in Hawaiian (Hawaii). It represents the seasonless Collection that can be worn any time of year. The prints represent unity and connecting every mountain and Ocean to one another near and far. So I put together ready to wear items from casual, to active, street/urban, to semi-formal all in one line. I had this visual image while taking a stroll on the west side of Oahu and pictured an urban style resort wear while facing the ocean and turning 45 degrees and looking up to the mountain.

5. Will this collection be available for sale and where? I have two stores in Hawaii: The island of Oahu (Aiea -best known as Honolulu) and Maui ( Wailuku). One more store opening up in Apia in the next few months.You’ll be able to shop online at to look for our up-coming collection or email us

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